Business Plan – How to Write a Business Plan – Gaining Customers

The purchase can consist of product/service first.

Supplying all the necessary information for buyers to make a purchase.

Looking forward to large orders of products and services.

Investing in marketing and advertising to raise the high visibility of your products/services.

Gaining, storing, and tracking the word-of-mouth advertising.

  1. Estimate your sales turnover by month/quarter/year.

What would be the sales?

What are the direct costs to purchase the necessary stock, transport it from the source to the store and warehouse, and then sell it?

What would be the indirect costs of warehousing, marketing, advertising, and transportation to find a buyer for your goods/service?

How much profit is made annually?

Who are the major customers?


Do you have any strategic alliances? If so, how many “wine and dines” do you have rather than “drinks”?

What are the critical commodities that you buy? Are you buying them at normal prices or gross margin prices?

Who are your partners? How significant are they? Who is “the boss”?

How do you find buyers for your services/products? How do you find the right deals that will fit your financial requirements? Is there a pricing policy? If so, how are people identified to get in the door before you start to spend on the packaging?

How would you describe your process? How would you describe how you operate?

What is the product/service?

What are the packaging details? Why is it unique? How is the exact information on the box/can delivered? How many States/ Countries does it need to be delivered to? Or how many weeks/months will it take? Who are the issuing authorities? Do they perform a quality check on the delivery?

  1. What is your 10-brick plan?

What is the S.M.A.R.T.S. you have? What is Sellable Hospitality?

What can it not? Money, sterilization, customer service, warranty?

What are your features/benefits?

What sets it apart from your competition?

  1. Target who the business is going to

Decide who your most probable and easy customers are? Why is that?

If you are operating as a niche, is it your special skills/experience that they value, or is it some other type of skill?

How much can you charge for it?

How can it get delivered to them?

Are there contacts you should make to put this plan into action?

How fast do you need to deliver it? Or is it going to be in a certain order every month/quarter/year, or is it flexible?

  1. Marketing plan

How are you going to get this point product or prototype into the front of these people?  How about the selling process? How much do you need to spend to generate interest? How is it going to be promoted?

  1. Update marketing plan

How can you keep it current even with no occasional communication mergers?  How might you update the positioning of the product/service?

  1. Sales forecast/Survey

How much is it going to cost to sell the first 10?  What do they expect?  Is there a significant chance of purchase prior to that point?

  1. Sales team

Do you have the right people now to sell this product/service?  What are their Purposes/goals?  How much are they being paid?  What are their capabilities?  Where could they excel?

  1. Accounting plan

Do you have someone currently in place to keep track of cash?  What happens periodically?  What changes could they make to make the numbers better?  How much could you ask for on an interim basis?

  1. How would you deal with a reduction in your staff?

Not every manager is great at everything.  You don’t want a fall landing in a remote location.  Or are you adding even more work if you can’t cover anyone else’s role?  What cost will it take to maintain an adequate workforce?

  1. You must make projections:

What expenditure will you need to cover?

How is your profit margin?  Will a customer buy more than what you sell?

How could you save that 10%, if you had someone to help?

  1. Preparing Financial Plan

So today’s numbers “add up” over the next three months/quarter/year.  How will you achieve this? You will enjoy it.

  1. Postpone analysis as much as possible until the budget is done.

Maintain a consistent selling effort and work methodology.  Eliminate or change functionality that is not critical, for example, employee ordering process.

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